Not many buyers are in the market to purchase a Gordon Drive beachfront estate or a Port Royal home with panoramic views of the bay. Obviously, most aren’t. According to the National Association of Realtors®, only 9 percent of first-time and repeat homebuyers purchase homes priced at more than $500,000; a percentage that decreases further as price increases.
Experience. Connections. Creativity
We’ve all seen the traditional marketing of a single-family home or condominium in Naples – home staging, photographs, online and print advertising, a sign in the front yard and sometimes an open house. With a luxury property in areas such as Port Royal, Aqualane Shores, Park Shore, Grey Oaks, and Vanderbilt Beach, these marketing tactics simply do not suffice. Everything – from the text of the listing package to the way buyers are introduced to the property – must change.
If you’re thinking about listing your luxury property in the greater Naples area, for these and other reasons, it is imperative to hire a professional that has extensive luxury real estate sales experience and a track record of excellence in your particular community. An agent with an extensive portfolio of multi-million dollar luxury home sales will have the experience, connections and creativity you need to get results.
Let’s take a look at some of the more specific ways your Realtor® should market and sell your luxury home.
Steps to Selling Luxury Real Estate in Florida
Frankly, for traditional listings, real estate agents shoot most of the photographs you see on the Multiple Listing Service with their own digital cameras. When it comes to luxury real estate, however, a professional photo shoot is the only way to go. Quality marketing materials need to be designed, websites need to be created and buyers’ attention needs to be captured. Professional photographs set the tone. These lust-worthy images sell houses and encourage potential buyers to dream about owning your home.
#2: It’s all about the people your real estate agent knows.
Connections. Connections. Connections. In the uber-luxury real estate industry, it is not uncommon for buyers to want the sale of their home to be kept private – out of the public eye. Furthermore, if there is one thing that luxury agents know, it’s that hitting the wrong customers will only end up wasting time. When it comes time to sell luxury real estate in Naples, knowing how and who to contact can be the key to success.
Perhaps you’re selling a very private estate in Old Naples that would be ideal for a buyer with celebrity status. Maybe your home offers an expansive, showroom quality garage that would be ideal for the exotic car connoisseur. Or, maybe you need a buyer that is interested in owning an elaborate equestrian estate in the hills. Finding these buyers among the small percentage of the population that can actually afford your home is key. An agent with a sterling reputation for multi-million dollar and luxury property sales will have the industry connections and book of clientele needed to ensure your property is matched with the ideal buyer.
The luxury real estate market, particularly in cities like Naples or Marco Island, draws international buyers for a number of reasons; the main reason is the value of real estate here. Prices in the United States are considerably lower than in other major international cities and buyers are attracted to the lifestyle and excitement of our city. Your real estate agent should have a global presence to ensure your home is being marketed to the widest pool of qualified buyers possible.
By partnering with select Real Estate brokerages around the world, our team at Land & Sea has a global reach. Each firm selected is put through an extensive screening process ensuring the company demonstrates proven records of success in handling distinctive properties.
Sell Your Naples area Luxury Home With Land & Sea International Realty
These are just a few of the many steps that are used to sell luxury and multi-million dollar properties in Southwest Florida. To learn more about the luxury real estate market in Naples or to speak with an agent about listing your distinctive property, connect with our team at Land & Sea today. We look forward to hearing from you and to earning your trust and lasting business.